方兴东观察——“让每一个人拥有自己的博客”

报业什么时候消亡？这不仅仅是个理论问题

                                      

截至到2006年3月31日的6个月内，美国报业协会（NAA）统计了770种报纸的每日发行量，为45,414,979份，比一年前同期下滑了2.5% （同期为46,589,261份） 。其中，周日610种报纸的平均发行量为48,504,484份，下滑3.1% （同期为50,036,312份）。在互联网影响力越来越深入主流的时代里，报纸消亡的命运越来越变成看得见的未来。中国的报业也一样需要面临这个巨大的挑战。

以下是美国报纸发行量名利前茅的名单统计：

美国报纸排行榜
报纸名称	每天发行量	周日平均	受众订户比例
USA TODAY	2,272,815	6,980,074	32.6%
WALL STREET JOURNAL	2,049,786	5,242,129	39.1%
NY TIMES	1,142,464	5,065,303	22.6%
LA TIMES	851,832	2,274,021	37.5%
WASHINGTON POST	724,242	1,750,865	41.4%
NY NEWS	708,477	2,832,994	25.0%
NY POST	673,379	2,142,143	31.4%
Chicago TRIBUNE	579,079	1,638,704	35.3%
Houston CHRONICLE	513,387	1,227,446	41.8%
Phoenix REPUBLIC	438,722	1,022,560	42.9%
Long Island NEWSDAY	427,771	1,569,373	27.3%
Newark STAR-LEDGER	398,329	1,089,472	36.6%
SF CHRONICLE	398,246	1,045,201	38.1%
Boston GLOBE	397,288	1,026,971	38.7%
Atlanta JOURNAL CONSTITUTION	365,011	1,001,120	36.5%
Minneapolis St. Paul STAR TRIBUNE	362,964	990,527	36.6%
Philadelphia INQUIRER	350,457	939,652	37.3%
Detroit FREE PRESS	345,861	803,168	43.1%
Cleveland PLAIN DEALER	343,163	845,206	40.6%
St. Petersburg TIMES	323,031	688,862	46.9%
OREGONIAN	323,017	772,279	41.8%
San Diego UNION-TRIBUNE	317,217	766,768	41.4%
Orange County REGISTER	299,824	817,790	36.7%
MIAMI HERALD	294,172	687,819	42.8%
Sacramento BEE	293,189	660,565	44.4%
St. Louis POST-DISPATCH	277,842	725,757	38.3%
Kansas City STAR	261,776	620,149	42.2%
DENVER POST	255,452	469,441	54.4%
ROCKY MOUNTAIN NEWS	255,427	563,214	45.4%
Indianapolis STAR	255,277	560,497	45.5%
SOUTH FLORIDA SUN-SENTINEL	248,124	495,699	50.1%
San Jose MERCURY NEWS	242,865	688,373	35.3%
San Antonio EXPRESS-NEWS	238,149	577,003	41.3%
Tampa TRIBUNE	236,376	501,569	47.1%
Baltimore SUN	236,317	623,590	37.9%
Milwaukee JOURNAL SENTINEL	235,704	642,418	36.7%
Columbus DISPATCH	231,881	608,427	38.1%
Pittsburgh POST-GAZETTE	230,887	567,631	40.7%
Orlando SENTINEL	229,368	672,192	34.1%
Boston HERALD	227,583	780,878	29.1%
OKLAHOMAN	221,151	422,497	52.3%
Seattle TIMES	220,734	565,427	39.0%
Fort Worth STAR TELEGRAM	218,916	500,756	43.7%
Charlotte OBSERVER	218,009	551,150	39.6%
Louisville COURIER JOURNAL	217,814	512,292	42.5%
Detroit NEWS	214,934	584,100	36.8%
Cincinnati ENQUIRER	201,979	465,217	43.4%
St. Paul PIONEER PRESS	191,136	460,000	41.6%
VIRGINIAN PILOT	189,199	490,036	38.6%
Buffalo NEWS	188,514	474,645	39.7%
总计	23,353,702	62,651,666	37.3
来源: NAA

【作者: 方兴东】【访问统计:】【2006年05月12日 星期五 23:08】【 加入博采】【打印】